Microsoft Approach to Partners
A valid concern whenever someone partner’s with Microsoft is the future, what will the future bring? Microsoft can turn on a dime, changing directions and changing tunes. A company who works with MS today may be the MS meal tomorrow.
Companies such as Creative and iRiver have worked closely with Microsoft in the past, now they will find themselves in the somewhat awkward position of competing against it while still having to licence its Windows technology.
Peter Branton discusses the conundrum partners find with Zune.